What is the problem? People need a way to help and be informed in medical emergencies to help save lives and to feel readily prepared. 
Hypothesis: People need to learn how to help in medical emergencies but they are afraid of making the problem worse. Many people need to learn help in medical emergencies because there are a lot of things one can do in an emergency, even if they are not medically trained. A lot of people do not know how to help in medical emergencies but they are scared that an emergency could happen to them.
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